Cart
0
Where it all started?
We didn't sit down one day and BOOM, we decided, "let's start an intimate wear brand."
Oh please! Don't expect us to be coming from a la la land.
It was smaller than that, much more personal. It began with the nitty-gritty of situations we'd been told to be ssshh-ed about…
…an itchy strap/brief in the middle of a Zoom call,
…a bra that looked great on a hanger but not under a blazer,
…frequent flare-ups, rashes, or the invisible toxin effects that barge in like unwelcome guests,
…"nude" tones that never matches,
…and a drawer full of fun prints that stayed hidden because they never worked under a plain white shirt.
But one day it hit us.
Why were EVEN we settling!?
Why did lingerie always mean choosing between looking good and feeling good?
Because the industry was asking us to?
It told us "inclusive" while showing us bright, obvious colors.
It told us "made for women" while designing for the gaze.
It told us "bodysize first" but forgot that it starts with skin.
It told us "comfort" while delivering compromise.
And we thought how could something this close to our skin feel so far from who we are?
What we did differently?
We fixed the foundation of any inner fit, the fabric, as if it doesn't feel good there, nothing else matters.
We chose fabrics that are OEKO-TEX® certified, breathable, and blends in with your skin type.
We designed silhouettes that moved with real bodies (not mannequins)
We blurred the lines between intimates and outerwear because sometimes the sexiest thing is confidence that doesn't stay hidden.
From spacer lace bras that vanish under silk shirts…
To bralettes that layer under your favourite power blazer…
To men's briefs and chemises that bring the word elegance to everyday softness…
We made pieces that don't ask you to choose between sensual and strong.
You get both, always.
What's our ethos of designing?
Every piece is thought through, never templated.
Every seam is there for a reason.
We don't see style and comfort as poles apart, they complete each other.
Our designers bring comfort and culture of where we hail from into every collection.
What comes out is lingerie that doesn't just look right.
It feels right.
Eve n Elan is not designed particularly for "her" or "him." With genderless palettes and skin-first thinking, we pledge on a true fact that beauty isn't about fitting in, it's about being fully yourself.
This is lingerie made for every body, every skin, every story.
From our Founder
"I didn't bring Eve & Elan to life by adding one more lingerie label to the world. We did it because I was done with hearing real stories of cutting, pinching, and pretending."
Every piece is my way of saying: You deserve better.
Better fabric.
Better fit.
Better honesty."
With love,
Alifiya Gorach
The Founder, Eve n Elan
